If you want to start your own cleaning business it is very important to create an effective sales message that will make you stand out from the competitive crowd. To get new customers, you need to gain some form of competitive advantage.
Recent studies conducted by European experts have demonstrated a serious concern for the health of people at home or at work, when in contact with objects in their environment. To take advantage of these conclusions, a British cleaning company has issued a report to its customers discussing some cleaning and health issues. They state that as much as 3 295 bacteria per square inch can be present on standard computer keyboards, which makes it more dirty than a trash can or a toilet seat. In addition, listeria and salmonella, present in small animals, can survive for a long period on objects such as a keyboard. The company adds that diseases transmitted by contact with the keyboards include skin diseases, itching, eczema, fungal infections, diphtheria, herpes, gastroenteritis, gum problems, pneumonia, the hepatitis and food poisoning by E. coli, staphylococcus aureus, coliforms and enterobacteria.
The company added that studies show that 41{cab19ad47a04457a33f1142c065ddf840a097fdd0e7408211ca1f6540bc7ad18} of men and 19{cab19ad47a04457a33f1142c065ddf840a097fdd0e7408211ca1f6540bc7ad18} of women do not wash their hands after using the toilet.
So, if you start your own cleaning business, you can certainly create a strong message promoting your services around similar health issues.
Another way to be different, is to focus on green issues. You should take advantage of the growing trend promoting the protection of the environment. Here are some thoughts which might serve your purposes.
Two and a half billion pounds of chemicals, two billion pounds of paper, thirty-six billion bags, plastic garbage and twenty million vacuum cleaners are consumed, every year, in North America to clean our homes and buildings. If you can offer a service that is using cleaning products and methods that respect the environment and health, you will be in the driver seat.
In addition, from a cost point of view, if you start your own cleaning business and offer services at prices comparable to conventional methods, your integration into the Green movement will be much easier. According to a recent study, buildings which are implementing green practices are not increasing their maintenance costs. The investment is, in general, recovered in three years. The savings are broken down as follows: 30{cab19ad47a04457a33f1142c065ddf840a097fdd0e7408211ca1f6540bc7ad18} energy saving, 30 to 50{cab19ad47a04457a33f1142c065ddf840a097fdd0e7408211ca1f6540bc7ad18} reduction in water consumption and 50 to 97{cab19ad47a04457a33f1142c065ddf840a097fdd0e7408211ca1f6540bc7ad18} waste reduction and waste.
In conclusion, we must not forget that going green as a cleaning service provider means taking into account the whole cleaning process, including the choice of cleaning products and their use. For example, use an environmentally friendly fabric product to clean windows. Using paper towels does not achieve an interesting result for the environment. Or, choose paper towels with 100{cab19ad47a04457a33f1142c065ddf840a097fdd0e7408211ca1f6540bc7ad18} post-consumer recycled fibers. Those are just a few pointers to get you going.