You might think it incredulous, but having news releases can really help build your internet marketing career. In what way, you may ask? For one thing, it is part of that thrust of the business which constitutes article marketing. If you are having news releases regularly, there are a host of benefits you can expect from it while building your list:
It builds credibility.
This is the most obvious advantage of concocting your own news releases. You get to have more credibility when it is disseminated. The fact that it is a form of news article renders it with a sense of immediacy and eliminates the light perspective with which feature articles are viewed. When you have a news release, there will be facts, updated facts about your business and will have more people interested since it is urgent and in the news.
It builds links back to your site.
Since you will be giving out information about your website, your updates and your business within a news release, it really helps build links back to your site. People who will be administering those news releases to their readers will be compelled to link back to you so that your readers will be able to reach you if they have additional questions. Since interests are to be raised when the information is disseminated via a news release, you will find that there will be more links to your site.
It is a good way to acquire media attention.
The free publicity is what makes news releases so appealing to the internet marketer. If you are able to make your news releases more viable and attractive, the media will be really committed to getting updates on you and keeping tabs on you on a regular basis. It all boils down to how “news worthy” your news release is.
It is an alternative to fullblown advertising attempts.
Fullblown advertisements are unwieldy, tedious and not to mention extremely expensive. If you are really after maximum exposure at minimal cost, then go ahead and make that news release available. It is a very suitable alternative to advertising campaigns, and I am telling you that it will yield the same effect.
It is shorter than press releases and more up to date.
Press releases contain some sort of history of your business and all those other stuff few people would take the time to read. Some people do not like press releases because it is time-consuming as reading material. On the other hand, news releases are shorter and pretty much gives you a bold introduction to those who may not have heard of you prior to seeing the news release.
A news release can be very challenging to make. You have to strike the balance between sticking to the facts and promoting yourself. The good thing about news releases is that it costs little for you to make use of. If you are well able to incorporate this with other styles of building site traffic, then you are definitely on your way to becoming a master list builder.