One of the most common problems in elementary school fundraisers is the fact that no matter how good your fundraising program, services or products are, if your advertising tactics are not good, you will never ever reach your projected profit to fund your projects. It’s like if nobody knows you, you never existed so taking care of you advertising strategy from the start is the best way to increase your chances of sales.
In order for the people to take interest in your product or whatever service you offer to generate profit, your elementary school fundraisers need to be advertised. Big companies advertise on televisions, radios and newspapers to make their products known and their image embedded on the minds of the viewers. Having a very good advertisement will make people think and become curious and when curiosity comes in, there is a high possibility that people will take action. In essence this curiosity-generated action is what we call purchasing, attending and participating in your fundraising project.
Now, I’m going to show you and give you an inside look on how you can maximize different strategies in promoting your fundraiser drive to its fullest. Using your website is one of the easiest ways to generate advertisement. Not only is it cheap and easy to use but the projected audience it can reach out to is wider and more diverse. If your elementary school has a website, you can easily use it to get your fundraising plans in motion. If you plan on running your fundraising campaign whole year-round, it is better to create one right now if you don’t have one. Information spread on the internet very fast and if your advertising is very good, good sales will come up.
Other alternatives are also available for advertising your fundraising program. Aside from utilizing the internet for information dissemination, you can opt to use newsletters and spread the word in your locality. Having a press release is also another effective way to distribute the information. Send it to different media stations, radio stations as well as having it posted on newspapers. This might cost you a bit on the financial side but this will surely increase your projected sales. Making announcements on gatherings and meetings about your upcoming project can also help. You can make use of these gatherings by displaying your product, acquiring orders as well as inviting more volunteers.
The main goals and objectives of your fundraiser programs are very important factor for your customers. You should take extra effort in emphasizing to your constituents what is your fundraising campaign is all about so that it will appeal to them and in return generate more sales. People tend to be more supportive if they know that their efforts are for a good cause. For example, if people know that your project will be for the funding of buying books, notebooks, pencils and other important supplies for your school, there is a good chance that they will support your program since it is for a good cause and that it’s going help out a lot of children.
